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Toyota Friend - Social Networking Service By Toyota

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Toyota Friend - Social Networking Service By Toyota
Toyota Friend - Social Networking Service By Toyota

Toyota is going to launch a social networking service "Toyota Friend" with the help of a U.S. Internet company and Microsoft so drivers can interact with their cars in ways similar to other social networking sites like Twitter and Facebook.

Toyota Friend will work for Toyota Car Owners.In a demonstration at a Tokyo showroom, an owner of a plug-in Prius hybrid found out through a cell phone message from his Prius called "Pre-boy" that he should remember to recharge his car overnight.

When the owner plugged in his car to recharge it, the car replied, "The charge will be completed by 2:15 a.m. Is that OK? See you tomorrow."

The exchanges can be kept private, or be shared with other "Toyota Friend" users, as well as made public on Facebook, Twitter and other services, the company said.

The companies did not give details of how the technology, such as the content of the talking car's dialogues, will be managed. But officials said the answers will be automated through sensors in the car.

If your car is up for an inspection, for example, the owner will be notified through "Toyota Friend," which will in turn automatically link to a dealer to set up an appointment.

Toyota is investing 442 million yen ($5.5 million), Microsoft Corp. is investing 335 million yen ($4.1 million) and Salesforce.com 223 million yen ($2.8 million) in the project.

Many cars are already equipped with navigation and other network-linking capabilities, and can function as a mobile device just like an iPhone or a Blackberry.

Such next-generation cars need to be recharged and so drivers may need real-time information, such as the battery level of their cars and locations of charging stations, more than regular gas-engine cars.

Toyota Friend service will increase the interaction between the Car and owner.Maintenance process will be easier with this manipulation.

Toyota will launch this service in Japan by 2012 and later then worldwide.Service will be offered initially with electric vehicles and plug-in hybrids.

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